Hey guys, I think you are aware that Amazon will shut down alexa.com services in May 2022, So you need to find Alexa.com alternatives to check website stats. There are many free alternatives of Alexa.com you can use to check website stats and keyword research.
Don’t worry, In this article, I will share the 20 best Alexa.com alternatives you can use to check website rankings.
What is web analytics?
Web analytics is the measurement, analysis, collection and reporting of web data to understand and optimize a web page. By checking web analytics of a website you can check traffic, backlink, ranking and traffic etc. Web analytics is not just a process for measuring web traffic.
Google Analytics is a very useful tool to check bounce rate, user engagement, web traffic, traffic source, traffic behaviours and much more.
Also Read: 10 Best Free Keyword Research Tools in 2022
What are the benefits of web analytics
Why do you publish content on your website?
Obviously, for money right?
You can earn more money when you provide quality content and fulfil user requirements. You have to understand the user’s queries, behaviour on which page they are spending time on. Which will help you to improve your content quality.
You have to drive more traffic and keep them on your site to earn more money.
You can get sponsored post offers by showing analytics of your website to brands. If your website has huge traffic and good user engagement, Brands will be interested in publishing sponsored posts on your website.
So, you have to track the analytics of your website, it has many benefits, it’s very easy to track your website analytics. Just set up Google Analytics on your website and it will show bounce rate, page views, traffic source, user engagement and much more.
But how you can check the web analytics of your competitors? Your competitor will not share their Google Analytics with you, right? Hre, you can use tools like SEMrush, Ahrefs, SpyFu, Similar web etc to check and analyze your competitor’s website.
Best Alexa.com alternatives in 2022
I know after Amazon announced the retirement of Alexa.com you are trying to find an alternative to Alexa.com, Don’t worry here I will share 15+ best alexa.com alternatives you can use in 2022, some of these Alexa.com alternatives are free to use, some offer limited-time free trial and some are fully paid. I am trying my best to share the best Alexa.com alternatives and their pros & cons. I hope it will help you to find an alternative to Alexa.com in 2022.
1. Similar Web
Similarweb is an Israelian web traffic analysis company. It was founded in 2007 by Or Offer in Tel Aviv israel. Similarweb ranks websites and apps based on traffic and engagement metrics. Similarweb covers 210 categories of websites & apps in 190 countries and is designed to provide an estimate of a website popularity & growth potential. Similarweb provide some features for free, you can use them without login and their premium plan starts at $249 per month.
Similar web is designed for business and enterprises, their premium plans are quite expensive for new & small bloggers. Similar web provides website rank, category, country rank and more info for free.
- Basic features are free to use, even you don’t need to log in.
- Good UX/UI.
- Keyword analyzer helps to lock down your search terms.
- Identify similar websites and identify the location of most of the web traffic
- The chrome extension gives snapshot data instantly for almost every site you visit.
- Rich database
- Take a very long time to index new websites
- Correlating some of the Trending Apps with your own marketing can be confusing.
- You might have to upgrade if you are looking for Website Segment Analytics.
- The free version has limited comparison options.
- Pricing: it’s very high for smaller players to afford.
- There are only two ways to use SimilarWeb — basically either the free, limited version or a fully paid plan. No in-between to trial/test.
You may consider Similarweb as the best alternative to Alexa.com, If you were using Alexa.com primarily for comparing website traffic then Similarweb is the best choice for you. Using Similarweb you can check and compare ranking & engagement of your competitors.
Semrush is an American Saas(Software as Service) platform, it was founded by Oleg Shchegoler and Dmitri Melnikov in 2008. Semrush is mostly used for online ranking data, keyword research, analyzing links, PPC ads and SEO etc. Semrush has bots that collect data from millions of websites, Semrush also collects information about online keywords gathered from search engines like Google and Bing. Semrush is a very popular content marketing platform(SaaS) with many powerful tools to help in SEO and rankings. Semrush is trusted by digital marketers and businesses around the globe, it may use SEmrush if you are searching for the Alexa.com best alternatives in 2022.
- Rank tracking
- Competitor SEO analysis
- Excellent keyword research tools
- Backlink tracking
- Steep learning curve
- Requires an account to access the service
- One user per account; $45 for additional users
- Additional features can get expensive
Semrush offers some basic features like backlink checker for free but you have to create an account with them and log in. Semrush plans start at $119.95 for individual users and $449 for business, They offer a 7-day free trial, which means your plans will start from 7 days trial period, in the meantime if you don’t like their serves then you can request for cancellation within 7 days, they will refund the full amount.
3. Moz Pro
Moz was founded in 2004 by Rnd Fishkin and Gillian Muessig. Moz was known as SEOmoz and was started as a simple blog where SEO experts shared their research and ideas. Now Moz pro is more than a blog, they have SEO tools, Moz bar, Keyword research tools and many more.
Here we are searching for an Alexa.com alternative so we will focus on these features of Moz pro which we were using on Alexa.com, Moz Pro has multiple tools like link explorer, Keyword explorer, Moz bar, Mozcast, Rank tracker and domain analyzer etc.
Moz pro is not an exact Alexa.com alternative but it can provide you more information than Alexa internet, using this data you can analyze your competitor’s ranking.
- Has free tools
- Has blog & community
- Link building opportunities
- Identify website issues
- It helps you keep track of your most important keywords.
- Expensive plans
- They could have prettier charts and graphs.
- Data is not updated as frequently as we would like
Moz Pro has some features tools, you can use for free, you have to just log in. If you want to use all Moz pro features then you have to purchase their subscription plans. Moz also offers a 30-day free trial which means you can try their tools for free for 30 days, after 30 days you can cancel your subscription (you won’t be charged) or continue using by paying. You may consider Moz Pro as one of the best of Alexa.com alternatives in 2022.
Ahrefs is very popular and useful keyword research, backlink analyzer and SEO tool used by many digital marketers, bloggers and SEO experts all over the World. Ahrefs is an SEO tool that can be used to analyze backlinks, keyword research, analyze competitors & to optimize your website etc.
You can use Ahrefs to check backlinks for free, to use all features of ahrefs you have to purchase their subscription plan. Ahrefs plan start at $99/month and goes up to $999/month for enterprise access. Ahrefs offer a 7days trial with a payment of $7, here you have to keep in mind that Ahrefs doesn’t offer any free trial. Ahrefs is a renowned keyword research tool and trusted by many digital marketers so you can consider it as one of the alexa.com alternatives in 2022.
- Has Rich dataset
- Keyword research for 10 search engines
- Check ranking history
- Keyword rank alerts
- Very Expensive, plan starts at $99/month
- Take a too long time to update backlinks
- No free trial
Another price worthy and budget friendly Alexa.com alternative is SpyFu. SpyFu is an American search analytics company based in Scottsdale, Arizona. It was founded in the tear of 2005. SpyFu is also an Alexa.com alternative and used by many digital marketers and advertisers. With SpyFu you can view PPC keywords of competitors, check backlink, track keyword rankings, keyword research and much more.
Must useful feature of SpyFu is that you can check 10+ years historical data which is very useful for marketers. SpyFu pricing starts at $33/month and goes up to $79/month. SpyFu is very cheap in price compared to Ahrefs, Alexa.com and Semrush but services are good.
SpyFu offers huge discounts on annual plans, so you can go with annual plans to save money if you have plans to use SpyFu for long time.
If you go with SpyFu professional plan you can prepare reports for your client with your custom branding. With this plan you will also get SpyFu API access.
Good thing about SpyFu is after gathering data you can choose to export them as Excel file, CSV or PDF. SpyFu is very affordable for beginners and it is one of the best Alexa.com alternatives in 2022.
SpyFu offers a 30days money back guarantee, if you want to cancel your SpyFu subscription for any reason then you can request for cancellation via Phone, Email or Livechat. They will refund your money without any questions.
SpyFu doesn’t offer any free trial but they have a 30days refund policy and SpyFu offers a free account(no credit card required) that comes with unlimited search and download but SpyFu free account doesn’t have all premium features.
- Useful free plan and affordable paid plans
- 30days moneyback guarantee
- Free account available without credit card
- UI is a bit cluttered
- No full version trial
Yes, it’s right Ubersuggest is also one of the alexa.com alternatives. Ubersuggest is an American SEO tool developed by Niel Patel. Ubersuggest is also a useful SEO tool, you can use to check competitors, analyze backlinks, keyword research and much more. Ubersuggest plans start from only $12/month which is very affordable but has a low database and very little historical data.
- Affordable for Beginners
- You can use some basic features for free
- Has a low database and very little historical data
- Not very accurate and it does not give you a broad keyword search and features like Ahref, Semrush etc.
I have mentioned many other Alexa.com alternatives you can use in 2022.
- Website informer
- SE Ranking
- Site Profiler
- Visit Rank
Thank you for reading the full blog post, In this blog post, I have tried my best to share the best alexa.com alternatives with you. I have shred 25 Alexa.com alternatives with you, I have also added pros & cons of using these tools. I hope this article was helpful for you to find an alternative to Alexa.com in 2022. Please share this article on your social account.